Data brokers are companies that collect, analyze, and sell personal information from various public sources. They transform this data into structured datasets containing details like names, ages, gender, job titles, and contact information. Businesses purchase this data primarily for sales leads, targeted advertising, and fraud detection.

Leading Data Broker Companies and Their Specialties:

Experian specializes in credit monitoring and reporting services, providing financial data and credit scores used by major lenders, landlords, and employers.

Equifax delivers credit reporting services, having provided over 3 billion consumer credit files to U.S. lenders. They offer both consumer credit monitoring tools and business services for marketing and workforce management.

Epsilon uses their PeopleCloud platform to analyze consumer behavior data, creating detailed profiles by combining demographic information, purchase history, and online activities.

Acxiom provides consumer insights and predictive analytics for major brands like Spotify, Meta, and Hulu, offering detailed data portrait analysis for targeted marketing campaigns.

CoreLogic focuses on property data and analytics, serving insurance, mortgage lending, and real estate industries with consumer information and business intelligence.

Additional Notable Data Brokers:

TransUnion offers credit reporting services, fraud detection, and customized marketing audience development.

Oracle specializes in AI-driven cloud applications with a customer data platform featuring 50 prebuilt attributes and multiple AI models.

LexisNexis delivers data analytics solutions for insurance, healthcare, and financial services sectors.

Aristotle maintains a database of over 235 million voters and 190 million donors for political campaigns.

LiveRamp provides data connectivity through their Data Marketplace, enabling businesses to unify marketing data from multiple channels.

Common Uses of Data Broker Information:

• Sales lead identification
• Targeted advertising optimization
• Fraud detection
• Credit risk assessment
• Market research
• Customer profile development
• Demographic analysis

Data brokers operate by collecting information from public records, online activities, and purchase histories, then organizing this data into comprehensive consumer profiles that businesses can use for various strategic purposes.

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