Best Online Investment Platforms and Brokers: Top Picks for 2024

Best Online Investment Platforms and Brokers: Top Picks for 2024

By Michael Chen

November 19, 2024 at 08:04 PM

Here's a streamlined overview of the top investment firms and their standout features.

Charles Schwab takes the crown as best broker overall, offering extensive research, 4,000+ no-transaction-fee mutual funds, and commission-free stocks and ETFs. Their robust trading platform caters to both beginners and advanced traders, while fractional shares make investing accessible to everyone.

Hand holding money investment bag

Hand holding money investment bag

For beginners, Fidelity Investments stands out with:

  • No account fees or minimums
  • Stocks by the Slice (fractional shares)
  • 3,400+ no-transaction-fee mutual funds
  • 24/7 customer support
  • Comprehensive educational resources

Fidelity white logo on black

Fidelity white logo on black

Advanced traders will appreciate TD Ameritrade's:

  • Powerful thinkorswim platform
  • Extensive research tools
  • Wide range of tradable securities
  • Competitive pricing
  • Comprehensive educational resources

For retirement investing, Fidelity Investments excels with:

  • Multiple retirement account options
  • Commission-free trading
  • Fractional shares
  • 3,000+ no-transaction-fee mutual funds

Fidelity white logo on black

Fidelity white logo on black

Betterment leads robo-advisors with:

  • Two flexible investment plans
  • Tax-loss harvesting
  • Access to human advisors
  • Strong goal-based tools

Betterment's blue and yellow logo

Betterment's blue and yellow logo

Wealthfront offers the best investing app featuring:

  • Automated portfolio management
  • Comprehensive financial planning tools
  • Cash management account
  • Competitive fees

Wealthfront logo with purple waves

Wealthfront logo with purple waves

For cryptocurrency, Binance.US provides:

  • Low trading fees
  • Volume-based pricing
  • Fee-free Bitcoin and Ethereum trading
  • No-fee staking rewards

Binance logo in black and yellow

Binance logo in black and yellow

Ellevest leads in mission-oriented investing by:

  • Focusing on women's specific financial needs
  • Offering flat monthly fees starting at $5
  • Providing planning tools and education
  • Access to certified financial advisors

Each firm was evaluated based on costs, features, customer experience, and overall value to help investors make informed decisions.

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